Learn the exact framework that i used to go from advertising $100 photoshoots on craigslist, to earning 6-figure years while shooting only a fraction of the time.
I'm so here for this!>>
if you are currently...
The Game Changer Academy is an 8-week program that provides proven strategies to powerfully attract your ideal client, stand out in an oversaturated industry, and position yourself for greater profit. Unlike other online courses, The Game Changer Academy includes accountability and support with weekly 1:1 calls to help you implement changes every step of the way.
Booking sessions few and far between.
Cannot fathom raising your prices or attracting clients who will pay your worth.
Struggling to stand out amongst the bajillion photographers in your market.
Feeling burnt out, and like you are just spinning your wheels in your business.
Have no idea where to begin with blogging or SEO so you are putting all of your eggs in the IG basket.
Unsure of how to find your dream clients online (let alone how to get them to BOOK!)
Discover what makes you different and how to strategically market it to make more moolah, baby!
it's time to change the game.
I'm STOKED that you are here! I see you - hustling hard and working every day to build your biz. After 10+ years of being a full-time photographer and dabbling in a little bit of everything, I've learned a lot.
For years I was terrified of niching down and raising my rates. I thought it would mean less job opportunities. But I felt lost and I didn't know how to stand out in my market. I was overworked, undervalued, and burnt out. Photography was starting to feel like another 9-5, and I was on the verge of quitting.
Instead of quitting, I changed the game. I owned what makes me different, I started saying "no" to jobs that didn't make me happy, and I learned how to position myself in my market so I could finally make more, and work less.
The result? I went from $100 photoshoots on Craigslist, to 6-figure years. I put everything I learned into an 8-week program that is going to transform how you operate and market your business, and be a game changer for your life.
Hey sis!
no one is you.
and that is your super power.
i'm chelsea
come hang out on the 'gram!>>
this program is for you if...
You know it's time to level up, but you don't know where or how to begin.
You want to nail your niche and finally stand out in your market.
You know you are undercharging, but you are afraid to raise your rates.
You know what shoots you love doing, but you can't consistently book them.
you're speaking my language!
You feel like other photographers are doing the same thing, and you don't know how to stand out.
You want to gain confidence in your style and put an end the comparison game.
You know your ideal clients are out there, but don't know how to attract them online.
You need the strategies and 1:1 support to make a major change in your business.
"Chelsea has taken over 10 years worth of business tools and strategies and helped me implement those methods within my own business. I have learned the importance of blogging, SEO, key terms and how to use them appropriately. This was a game changer!! I wasn’t getting clients from Instagram and needed a different source to bring in clients.
What felt like a saturated industry at first has now become a clear vision and direction of where my own business is headed.
Chelsea leads by example. She is proof that being true to yourself and showing up on social media with this branded identity will absolutely attract your dream clients and unlock your highest potential.
Chelsea is kind, encouraging and has such a bright personality to keep me on track and figure out where we need to put my energy and focus."
- Megan blowey photography
Next
"Before our session, I felt that I had been running through this endless marathon with my photography business. Now that Chelsea has helped me, it’s a whole new world with my business and the clients I’m bringing in.
The way she explained SEO for my website was mind blowing, and my jaw just dropped when she started showing me all the little tweaks I could do on my website to reach more clients. She didn’t use any complicated terms, or fancy words to explain SEO but rather gave me actionable and easy steps to follow.
She holds nothing back, and is super transparent with all her knowledge because she really cares. I’m so grateful that I got my mentor session with Chelsea, and I have been recommending it to everyone else that is looking to take their business and brand content to the next level.
-Daniella, Toto & Meme photography
Next
"In most workshops, you are given a gazillion tools with no time to actually work with them in real time, so it ends up becoming overwhelming and you don't even know where to start. GCA was the complete OPPOSITE of that. Chelsea breaks everything down into very small chewable pieces. She will hold your hand through the whole process, and meet you exactly where you are in your business right now.
- @toto_and_meme_photography
Don't just take it from me.
check out the love from other game changers.
"I had so many "AH HA" moments. You helped me be myself and discover what I want to offer my clients. I already feel myself growing as a business owner! Just by being in this course and niching down: I booked an elopement, I had an intimate wedding at the cutest courthouse in downtown San Antonio, and I've been getting more inquires!I would 10/10 recommend this program to other without any hesitation!"
- @alyciacrowphotography
"I cannot sing the praises of Chelsea and The Game Changer Academy enough. I am so glad I invested in this amazing program! I gained so much insight and value to uplevel my business. Not only does she give you so much amazing and useful information, but in the 1:1 calls she helps you to apply this knowledge to your business personally, answers questions you may have, and holds you accountable to reach your goals."
- @kristeniwalani
"Chelsea is always the push I need to stay on track. Simply put, she leads by example! Chels ignites a fire of confidence within me that I didn't know I had. She teaches based on REAL life experience + education to back it up."
- @meganbloweyphotography
"This program could benefit anyone from those just getting started to people who have been at it for a little while! My favorite part was having someone to hold me accountable and give me the push to get projects done that I had been putting off or needed advice on."
- @hawaiielopementphotographer
"Chelsea has taken over 10 years worth of business tools and strategies and helped me implement those methods within my own business. I have learned the importance of blogging, SEO, key terms and how to use them appropriately. This was a game changer!! I wasn’t getting clients from Instagram and needed a different source to bring in clients.
What felt like a saturated industry at first has now become a clear vision and direction of where my own business is headed.
Chelsea leads by example. She is proof that being true to yourself and showing up on social media with this branded identity will absolutely attract your dream clients and unlock your highest potential.
Chelsea is kind, encouraging and has such a bright personality to keep me on track and figure out where we need to put my energy and focus."
- Megan blowey photography
Next
"Before our session, I felt that I had been running through this endless marathon with my photography business. Now that Chelsea has helped me, it’s a whole new world with my business and the clients I’m bringing in.
The way she explained SEO for my website was mind blowing, and my jaw just dropped when she started showing me all the little tweaks I could do on my website to reach more clients. She didn’t use any complicated terms, or fancy words to explain SEO but rather gave me actionable and easy steps to follow.
She holds nothing back, and is super transparent with all her knowledge because she really cares. I’m so grateful that I got my mentor session with Chelsea, and I have been recommending it to everyone else that is looking to take their business and brand content to the next level.
-Daniella, Toto & Meme photography
Next
YASSSS!
Finding your voice to stand out in your market.
Knowing exactly who your ideal client is, and how to reach them online.
Charging more for your work, and still being fully booked.
Being able to say "no" to jobs that don't set your heart on fire - and still be able to pay the bills!
Getting over your fears, and gaining the confidence to build your dream business.
Creating a unique experience that your dream clients can't stop raving about.
Having a sustainable business model, so you never feel burnt out again.
Imagine...
- 8 weeks of coaching: Month 1 focuses on building your brand and business model. Month 2 focuses on implementing a powerful marketing strategy.
- 14 Modules include: Mastering Your Mindset, Nailing Your Niche, Fundamentals of Marketing, The Power of Personal Branding, Pricing For Greater Profit, Booking With Ease + more!
- 60+ in depth training videos & worksheets with actionable steps.
- 8 1:1 calls to customize the content to your business.
- Training replays featuring expert guest speakers - Check them out here!
- Direct access to ask questions and submit work for feedback via Slack.
- Accountability to stay on track.
- Blogging and SEO strategies that will land you on the front page of Google.
- 20 + blog topics to beat writer's block.
- 15+ email templates to level up your client communication.
- Customizable price guide, wardrobe guide and welcome guide templates.
- Instagram hacks to attract your ideal client.
- Goal setting and planning strategies.
- A roadmap to creating a 6-figure business.
- Lifetime access to modules with updates.
GCA is a hybrid online course + 1:1 coaching program focused on defining your brand and marketing it online to consistently book your dream client.
What's included in VIP:
count me in!!>>
It takes courage, a little magic,
and a wild soul to follow your dreams.
Change The Game
Proven strategies to put you in front of your dream clients exactly where they are searching for you online.
Includes 5 modules and 15 lessons focusing on:
- Building a strategic marketing workflow
- Creating content that both serves and sells
- SEO for your website and blog
- Instagram
- Pinterest
+ 3 weekly 1:1 calls for accountability and help
Master Your Marketing
Build a brand that speaks directly to your dream clients and makes them HAVE to book!
Includes 3 modules and 18 lessons focusing on:
- Identifying your niche and ideal client
- Creating your visual brand
- Designing a website that sells
+ 3 weekly 1:1 calls for accountability and help
Powerfully Attract Dream Clients
Create an experience and packages that are a no brainer for your ideal client to book.
Includes 2 modules and 13 lessons focusing on:
- Identifying your ideal client and unique experience.
- Package and pricing strategies
+ 2 weekly 1:1 calls for accountability and help
Position Yourself For Greater Profit
The Mini Series
choose from three Major areas of the program you want to focus on. Small but mighty and everything you need to tackle a specific area of your business.
Stephanie Kase
Reels That Reach Your Ideal client
Meet my fav Reels marketer, Stephanie Kase! Stephanie is video marketing expert who grew her following by more than 20k using reels. It allowed her to grow her photography business, then make the full leap into the education world. She's also a YouTuber, digital shop owner, Sheepadoodles momma, and soon to be twin mom! You may even recognize her from the reel of her reaction to the news she is having twins that is going around!
Stephanie loves to help small business owners and brands confidently grow online with video marketing. She's been my go-to for all things Reels, and I am stoked to have her on board with this round of GCA!
It's no secret that reels are the most powerful marketing tool available right now on Instagram. Stephanie's training will give you actionable steps to take your Reels game to the next level.
Next >>
Rae Marshall
Moving your business across the country
Does the thought of moving your biz across the country make you about 💩 yo pants?? Then I have THE best news for you…
Rae Marshall is the queen of successfully relocating her photography business. As a military spouse, Rae has faced the daunting reality of moving her business multiple times. She’s been a full-time photog for 10+ years, and has relocated from Alabama to Nashville, then Pensacola and finally to Hawaii.
She learned new tips and strategies with each move, and was making a steady income pretty quickly after she arrived in Hawaii.
I am BEYOND stoked to have Rae as a speaker because she has SO much amazing knowledge to share. Whether you are planning to move, just moved, or are trying to get more work in your current market, Rae’s training absolutely packed with knowledge.
Next >>
Angela Nelson
selling albums with ease, and none of the sleaze.
Meet my friend, mentor, and business badass, Angela Nelson! Angie is a Maui-based wedding photographer & educator, and a literal business badass who is going to CHANGE THE GAME for your album sales.
Angie is passionate about creating an incredible client experience. She's also passionate about making more per client, so she can work less and spend more time with her adorable family.
Her album sales strategy isn't pushy, and it doesn't feel sleazy. She genuinely wants to empower her clients to invest in their story and create heirlooms that will be passed down for generations to come. All the while bringing in an additional $20,000 a year in album sales alone. 🤯
Her album mentorships typically cost $800, but access to the training is included when you enroll.
Next >>
Naomi Dzunic
elevate & automate your client experience
Meet Naomi, a determined and passionate entrepreneur, Certified Dubsado Expert, and dog mom. As founder and CEO of Wild & Free Services, Naomi’s on a mission to help creative service providers gain back their time in their business with streamlined and automated client processes in Dubsado that do the heavy lifting for them.
Naomi set up my Dubsado workflows for my photo business, and for my officiating business. Automating my systems allows me to give my clients an elevated experience, spend less time in my inbox, which gives me more time to edit, market and live tbh.
Naomi shares how having an automated system can improve your client experience, and what that can look like in your business. Not only is she going to grace us with her knowledge and amazingly optimistic spirit - she's also extending a discount of $200 off her services for GCA students!
Next >>
(previously recorded)
Trainings by:
Enrollment opens October 13, and closes on October 20. Spaces are limited!
You get lifetime access to the modules, including all future updates. The duration of the coaching portion to ask me questions and get feedback on your work is 8 weeks.
Yes! The main focus of the calls are to work through the material in the program, however you absolutely can ask me other business questions. I am your business coach for the duration of the program, and I'm so excited to help you grow!
Absolutely! This program was created with both seasoned photogs and those who are new to the industry in mind. If you are already established and feel overworked, undervalued, and burnt out, this is going to change the game for you. If you are just started out, this is going to put you literal YEARS ahead of where you would be without it!
If you are on the fence about joining, DM me "GCA questions" and I am happy to help decide if it's the right fit for you.
Yes! While the current GCA structure speaks to photographers, the branding and marketing principles can be applied to any small business. And since you get 1:1 calls, we can customize all of the material for your specific business.
Ready to level up? Let's do this!
Enrollment is currently closed.
Join the waitlist to be the first to find out when it reopens!
You're on the list!
Ready to level up? Let's do this!
I'm Chelsea, a traveling adventurous elopement & couples photographer/business coach based in Southern California. After 10+ years of being a full-time photog, I've learned so much about building a business that is true to me, and attracts my people. I am passionate about helping other photographers build a profitable business based on what they truly love, so they can live a life they love.
What if you need help in your business asap? Don't worry, I've got you.
Check out my customized 1:1 coaching calls that you can book today!
Ready to level up? Let's do this!
one time payment $1900
4 payments of $500
Go All In With VIP
The Mini Series
or
Marketing $750
Branding $750
Pricing $350
The entire course + 8 1:1 calls
Access to selected modules focused on one area.
payment plans available
Space is limited.
I'm Chelsea, a traveling adventurous elopement & couples photographer/business coach based in Southern California. After 10+ years of being a full-time photog, I've learned so much about building a business that is true to me, and attracts my people. I am passionate about helping other photographers build a profitable business based on what they truly love, so they can live a life they love.
